Baa Baa Thai Tea: IMC

About This Project

Firestarters is the official marketing partner of Baa Baa Food Corp, the owner of Baa Baa Thai Tea shops. Launched in April, the Thai tea brand has now expanded from Metro Manila to Dagupan City with more than 10 stores that cater to the milk tea cravings of Filipinos.

Since the brand’s inception, Firestarters created an end-to-end branding, design and marketing plan.



Firestarters in-house design team DSTUDIO lead by Chief Created Officer Real Florido and Senior Designer Chesca Descutido crafted the brand’s key visuals and logo design based on the brand mission, “To spark happiness even in the simplest moment with every sip of Baa Baa Thai Tea.”



The store design also follow the brand mandatories that gives an authentic Thai tea experience from the streets of Thailand.