Combiphar Indonesia and IMS Asia Philippines once again entrusted the launch of the new variant of Eye Mo and its 2021 campaign to Firestarters. The launch started with its trade materials in leading drug stores, an online press launch, and a 360 campaign highlighted with a new TVC featuring Eye Mo’s new brand ambassador.
EYE MO DAILY CARE MEDIA LAUNCH 2021
Watch the TVC here:
Firestarters also spearheaded the launch of the Eye Mo Daily Care with the theme “Eye Care During the time of Pandemic.”
During the launch program, we recapped the milestones of Eye Mo in helping shape the nation through its advocacy of healthy eyesight for all.
To help boost the campaign, Eye Mo collaborated with one of the hottest TV actors in the Philippines, Ken Chan!
As part of its mission to educate Filipinos on daily eye care, Eye Mo collaborated with young influencers to surprise our city delivery riders known locally as the Pandemic Heroes. In their tireless service every day, these delivery riders are the most exposed to dust and pollution that can cause itchiness and hurt their eyes. Watch this heartwarming video featuring today’s Millennial and Gen-Z influencers as they give the gift care packages Eye Mo Daily Care to random delivery riders. They learned that eye care should be part of daily hygiene.