P&G Downy: Spread 100 Hugs With Pia Wurtzbach

About This Project

P&G Downy jumpstarts its Christmas campaign with Spread 100 Hugs. Downy collaborated with Pia Wurtzbach as the official “Hug Ambassadress” and brand endorser. We followed Pia Wurtzbach in her one day hugging tour culminating to the Christmas Tree lighting in Eastwood. This video was filmed with a 90-strong crew, 4 locations, with reality elements of raw surprises and heartwarming moments all done and edited in one day.

Director: Real S. Florido
Producer: RJ Agustin
Cinematography: Lee Briones
Prod. Design: Jeck Cogama
Creative Producer: Flo Ferrer
LP: Omar Sortijas
Editing: The Jumpcat Experiment
Agency: Mediacom
Client: P&G Downy