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BRANDS MUST LEVERAGE THE POWER OF AR by Joe Santiago Augmented Reality is making waves in the Philippines, first creating a huge mainstream splash in the form of a mobile application named 'PokemonGo' back in 2016. This amassed massive interest on the platform, catching millions of Filipinos...

SINGAPORE Oct 27 -- The Philippines received its very first Nicholas Hall Awards for Marketing, a sought-after accolade for marketing over-the-counter medicines that started in Europe in 1978.  Nicholas Hall Awards gave the Philippines the much-coveted Achievement in 360 Brand Marketing for Eye Mo, a...

by Real S. Florido SHORT FORM AD IS STILL ALIVE The Philippines has seen a wide array of  contents specifically made for digital media, each grappling for the attention of the 50 Million Filipinos on different social media sites such as Facebook, Instagram and Twitter. Many have...